Authentic and organic design, which reflects the creative process as a result of an internal experience, retaining the value for the poetic, original and legitimate design.
We value art and crafts, quality and practicality. We are inspired by music, Street art, by our children.
We have recently added our teen & adult collection of tees, hoodies and other basics. We are very proud to be able to say that everything in this collection is organic or made with recycled materials, printed with water based inks and produced on demand.
We seek to stay connected with our customers in a harmonious and honest way, encouraging them to express themselves through our designs.
It is not how you look, but what inspires you.
The magic is inside. ✨
Waste is a design flaw.
Surely you are aware of the biggest problem with the fashion industry: WASTE. Being a “volume business”, biggest brands seek to sell mountains of garments in a very short period of time (because designs get old really quick).
At the end of each season, brands are left with loads of stuff that they didn’t sell, and leftovers end up in a poorer country for someone else to deal with, or in a landfill, slashed or incinerated.
This destructive system might be terrible for the planet. We don’t want to be part of the problem, that’s why we produce our ECO COLLECTION entirely on demand. This means that our eco garments are made especially for you as soon as you place an order. Making products on demand instead of in bulk helps reduce overproduction.
Why ORGANIC COTTON?
Organic cotton is a great eco-friendly fiber. It is grown without the use of pesticides, herbicides or other chemical fertilizers, using methods that have a low impact on the environment, maintain soil fertility and build biologically diverse agriculture.
Since organic cotton is not chemically stripped of its natural wax it has a characteristic smoothness and weight, which gives the fabric a particularly soft feel.
Our on demand ECO COLLECTION is printed in factories in the EU or the USA, with the assurance that everyone is treated fairly.
Our organic cotton producer is a member of the Fair Wear Foundation, which is a non-profit organization whose mission is to see a world where the garment industry supports workers in realising their rights to safe, dignified, properly paid employment.
Learn more: fairwear.org
So, what can we do about all this?
Re-thinking where and how we spend our money is an opportunity. It's important to support businesses that are truly contributing to a better industry, to a better future.
Using great fabrics guarantees that our garment will last for years to come, reducing fashion waste.
Don’t buy things to throw them away. There’s no such place called AWAY. Away is right here: our planet.
Instead, buy good things that you can use for a long time: Worn, not wasted.