SMELLS LIKE SPRING
OUR TEENS, MEN & WOMEN COLLECTION HAS ARRIVED
our summer collection is here
Waste is a design flaw.
Surely you are aware of the biggest problem with the fashion industry: WASTE. Being a “volume business”, biggest brands seek to sell mountains of garments in a very short period of time (because designs get old really quick).
This destructive system might be terrible for the planet. We don’t want to be part of the problem, that’s why we produce our ECO COLLECTION entirely on demand. This means that our eco garments are made especially for you as soon as you place an order.
Making products on demand instead of in bulk helps reduce overproduction.
Re-thinking where and how we spend our money is an opportunity. It's important to support businesses that are truly contributing to a better industry, to a better future.
Don’t buy things to throw them away. There’s no such place called AWAY. Away is right here: our planet.
Instead, buy good things that you can use for a long time: Worn, not wasted.
DID YOU KNOW?
Our PLAY LOUD collection
is full of the coolest urban
fashion pieces inspired by
music scenes and street art.
Bohemia, authenticity, spirit
of freedom and rebellion in
both casual and timeless